AI Insights · Timothy · July 2022
Top 5 Fashion Games on iOS in the UK: Q2 2022 Performance
Explore the performance of the top 5 fashion games on iOS in the UK during Q2 2022, with insights on downloads, revenue, and active users.
In the second quarter of 2022, the top 5 fashion games on iOS in the United Kingdom showcased notable trends in weekly downloads, revenue, and active users. Below, we provide an overview of the performance of these games based on data from Sensor Tower.
Dream Wedding! saw a significant spike in weekly downloads, peaking at 38.6K in the last week of May. Active users increased steadily, reaching a high of approximately 60.4K in early June before tapering off to 32.5K by the end of the quarter.
Makeup Artist: Makeup Games experienced relatively stable weekly revenue, fluctuating around $2.5K to $4.6K throughout the quarter. Weekly downloads peaked at 15.1K in mid-April and saw another high of 14.4K in late May. Active users showed a peak at 30K in mid-April, with numbers stabilizing around 21K to 28K towards the end of the quarter.
Lash Salon had a notable start with weekly downloads peaking at 26K in mid-April. Active users reached a high of 31.2K in late April and maintained a relatively consistent range between 13.7K and 23.2K throughout the quarter.
Hair Challenge showed a modest revenue trend, generally hovering around $13 to $56 weekly. Weekly downloads peaked at 12.3K in mid-April, while active users fluctuated between 43K to 56K, maintaining a steady presence.
Project Makeover led in weekly revenue, peaking at approximately $114K in late March and consistently staying above $60K throughout the quarter. Weekly downloads saw a peak of 13.4K at the end of March, with active users reaching up to 165K in mid-April, before settling around 112K by the end of June.
These insights highlight the dynamic landscape of fashion games on iOS in the UK for Q2 2022, with varying trends in downloads, revenue, and active users. For more detailed insights, visit Sensor Tower.
